PRODUCT CARE
Raw denim is designed to evolve through wear. To preserve its original colour, structure and rigid hand, wash it only when truly necessary.
Before washing, turn the jeans inside out. This helps protect the surface, the visible colour and the development of future fades.
Immerse the denim in cold water only. Avoid hot or warm water, as heat can encourage unnecessary shrinkage and affect the fabric structure.
Use only a small amount of mild detergent for delicate fabrics. Do not use bleach, harsh soaps or aggressive cleaning products.
When washing is necessary, move the denim slowly and gently in water. Avoid aggressive agitation, hard rubbing or strong mechanical stress.
After rinsing, remove excess water by wrapping the jeans in a towel. This helps absorb moisture without twisting or damaging the fabric.
Hang dry the denim inside out and away from direct sunlight. This helps preserve colour depth and reduces the risk of unwanted fading or slight shrinkage caused by heat.
Frequent washing, rubbing or aggressive treatment can accelerate fading and create uneven abrasion marks, including whisker-like lines. It will also gradually soften the characteristic rigid hand of raw denim. Incorrect washing may cause faster colour loss, increased softness and slight shrinkage.
PRODUCT CARE
Raw denim is designed to evolve through wear. To preserve its original colour, structure and rigid hand, wash it only when truly necessary.
Before washing, turn the jeans inside out. This helps protect the surface, the visible colour and the development of future fades.
Immerse the denim in cold water only. Avoid hot or warm water, as heat can encourage unnecessary shrinkage and affect the fabric structure.
Use only a small amount of mild detergent for delicate fabrics. Do not use bleach, harsh soaps or aggressive cleaning products.
When washing is necessary, move the denim slowly and gently in water. Avoid aggressive agitation, hard rubbing or strong mechanical stress.
After rinsing, remove excess water by wrapping the jeans in a towel. This helps absorb moisture without twisting or damaging the fabric.
Hang dry the denim inside out and away from direct sunlight. This helps preserve colour depth and reduces the risk of unwanted fading or slight shrinkage caused by heat.
Frequent washing, rubbing or aggressive treatment can accelerate fading and create uneven abrasion marks, including whisker-like lines. It will also gradually soften the characteristic rigid hand of raw denim. Incorrect washing may cause faster colour loss, increased softness and slight shrinkage.
